KEY POINTS:
* Specialised uniforms can provide additional branding opportunities for your business and assist in promoting a consistent impression
* At the least, you should have a firm dress code set down in writing for both front and back of house staff
* Dress codes are also important in helping customers identify who is a staff member
* Remember your staff’s attire sets the tone for your establishment, whether fine dining or casual, eat-in or takeaway

YOUR CUSTOMERS arrive for their meal to find the furniture is stylish and comfy, the lighting is warm and intimate, the tables have been carefully laid and the cutlery and glasses are clean. But all this good impression is quickly undone if staff are sloppily dressed and poorly groomed.
You don’t need to go to the trouble of creating specialised uniforms for staff to wear - although this can assist in promoting a consistent impression, as well as provide an additional branding opportunity for your business through the prominent positioning of your logo on their clothes.
At the least, you should set down in writing a firm dress code which both front and back of house staff agree to abide by. Otherwise, the natural variation in people’s awareness of their appearance will lead to a situation where some staffers are snappily dressed and others sloppily, which creates an uneven impression and also fosters inequality in how they are treated both by customers and each other.
Dress codes are also important in ensuring that customers can easily identify who is a staff member. As consumers, we’ve all been in the uncomfortable position of mistaking staff for customers and vice versa. A simple item of clothing such as a cap, apron or name badge can make all the difference.
Remember your staff’s attire sets the tone for your establishment. Whether it’s fine dining or casual, eat-in or takeaway, what they wear reflects your values. Above all, your staff must evoke professionalism — they must look as though they take pride in their jobs.
Staff at DaVinci Gourmet Pizza in Sydney wear branded aprons when dealing with customers
Staff at DaVinci Gourmet Pizza in Sydney wear branded aprons when dealing with customers
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